Achilles Running Shop
Logo and Website design for a local cultural museum in Erie PA
Season
Spring, 2025
Client
Stephanie Capilongo
Agency
NWPA Beehive
Art Directors
Cass Reese and Scott Gladd
Team Members
Emily Barca, Spencer Boesch, Fiona Foran, Bailee Plowman
For this project, our client tasked us with a brand refresh, a business card, and a social media kit.
After a lot of deliberation between our team and the client, we were able to not only make a plethora of assets for Achilles to use, but also a design system for future uses and application.
“Achilles Running Shop is operated by a knowledgeable & highly trained staff.
This ensures that our customers will be treated like champions, regardless of their unique experiences, goals, & abilities.”
- Achilles Running Shop
When we first started this project, we went through a ton of ideation to make sure this change fit the new feeling perfectly. The original logo hasn’t been changed since the business’s conception in 2006, so they were eager to get a fresh coat of paint.
Instead of a whole rebrand, the client wanted a refresh. Not something completely different, just updated.
Old Logo
New Logo
This is the final logo our client chose. The Type was edited by Emily Barca, but the mark was my design.
Social Media Kit:
Frames and Mockups
Using the approved color pallet, my team and I created a series of reusable frames and general post templates. And our refresh was launched on May 6, 2025 of their Facebook.
Our client were amazing, with fantastic communication and a deep passion for their business.
