Achilles Running Shop
Brand Refresh and Social Media Kit
Season
Spring, 2025
Client
Stephanie Capilongo
Team Members
Emily Barca, Spencer Boesch, Fiona Foran, Bailee Plowman
Art Directors
Cass Reese and Scott Gladd
Agency
NWPA Beehive
When we first started this project, we went through a ton of ideation to make sure this change fit the new feeling perfectly. The original logo hasn’t been changed since the business’s conception in 2006, so they were eager to get a fresh coat of paint.
Instead of a whole rebrand, the client wanted a refresh. Not something completely different, just updated.
Old Logo
New Logo
This is the final logo our client chose. The Type was edited by Emily Barca, but the mark was my design.
For this project, our client tasked us with a brand refresh, a business card, and a social media kit.
After a lot of deliberation between our team and the client, we were able to not only make a plethora of assets for Achilles to use, but also a design system for future uses and application.
Social Media Kit:
Frames and Mockups
Using the approved color pallet, my team and I created a series of reusable frames and general post templates. And our refresh was launched on May 6, 2025 of their Facebook.
Our client was amazing, with fantastic communication and a deep passion for their business.